Battle Creek, MI — Kellogg Co. has donated $1 million to No Kid Hungry to expand school breakfast programs. The company’s Special Channels business has also partnered with No Kid Hungry on the Elevate the Plate Challenge to award school foodservice directors who share fresh ideas that get kids excited about school meal programs.
“Starting a day with breakfast, like cereal and milk, sets kids up for success in school,” says Doug VandeVelde, general manager, Kellogg Ready to Eat Cereal. “Our support of No Kid Hungry helps many schools purchase equipment that allows them to offer breakfast in the classroom or breakfast before the bell.”
“A K-12 school foodservice directors’ focus is making sure kids are well-nourished and ready to start the school day,” adds Wendy Davidson, president, Kellogg’s Specialty Channels. “Our Elevate the Plate Challenge highlights the great work our foodservice customers are doing to provide delicious food to kids. Through our partnership with No Kid Hungry, foodservice directors can win one of ten $5,000 grants that help expand their offerings within schools.”
The Elevate the Plate Challenge kicks off October 1 and concludes November 15 with winning entries announced in early 2020.
“Kellogg has been a longtime supporter of No Kid Hungry,” says Jill Davis, senior vice-president of corporate partnerships at Share Our Strength, the organization behind No Kid Hungry. “Our partnership started in 2013 and since then has grown in size, scope and impact. Together, we’ve been able to make sure an additional 922,600 kids start their day with school breakfast.”
Kellogg’s support of No Kid Hungry is a key part of its Better Days global signature cause platform, according to the company. In the past two years alone, the company has delivered more than 1.2 billion Better Days by donating 1.1 billion servings of food and reaching more than 1.2 million children with nutrition education and feeding programs. It has also supported farmers, encouraged employees to volunteer and invited people to join its journey advocating on behalf of children facing hunger everywhere. C&ST