Elmhurst, IL — Kellogg Co. is hosting the College Hoops national promotion, which features special packs and displays for its leading brands as well as consumer giveaways tied to the college basketball post-season, according to the CPG firm.
Consumers will have the chance to win a trip to Minneapolis to participate in the Celebrity Crunch Classic basketball game, which takes place during college post-season play. Fans can enter by voting online at celebritycrunchclassic.com for their favorite celebrity team captain; Shaquille O’Neal or Charles Barkely.
Additionally, packaging for Cheez-It, Pringles, Rice Krispies Treats and Famous Amos will feature promotion details and attention-grabbing graphics, Kellogg’s reports. Further, Cheez-It shippers will have Kellogg’s College Hoops graphics.