Lance Returns As Official Snack Of Little League Baseball, Softball

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Charlotte, NC — For the seventh year running, Lance Sandwich Crackers will be the official snack of Little League Baseball and Softball, Snyder’s-Lance, Inc. reports.

As part of the sponsorship, Lance is hosting the “For The Win” campaign, which will feature new programing such as on-site activations, including at this year’s Little League Baseball World Series; fun insights into the top pregame rituals that can inspire young athletes; and a new “My Coach, My Hero” award to celebrate coaches that “foster winning on and off the field,” according to the company.

“We’re thrilled to be teaming up with Little League Baseball and Softball for another exciting year,” says Chris Graziano, director of marketing for Lance. “As part of our brand heritage, Lance has always been committed to fueling families on-the-go, and that mission is perfectly aligned with Little League’s influential work as a place for active families to thrive in the world of sports.”