Kilchberg, Switzerland — Lindt & Sprüngli AG is extending its promotional partnership with 19-time tennis Grand Slam Champion Roger Federer, the chocolatier reports.
“We are very proud to once again extend the successful partnership with our brand ambassador Roger Federer,” says Ernst Tanner, executive chairman of Lindt’s board of directors. “In this very extraordinary year for him, he has shown his ability to write sport history with unwavering maximum effort and great degree of passion. Lindt and Roger Federer both stand for the highest Swiss quality.”
Federer has served as a Lindt brand ambassador since 2009, and the company notes the partnership strategically enhances its brand awareness globally and helps gain footholds in emerging markets.
“I grew up with Lindt products, so as a Swiss and an enthusiastic fan of chocolate, I associate the close partnership with Lindt with wonderful childhood memories,” Federer says. “As I travel around the world, people are always asking me about Lindt and I’m very proud to be part of the Lindt family.”