Majority Of Americans Will Share, Gift Chocolate & Candy For Winter Holidays

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Washington — During the coming winter holidays, more than 90 percent of U.S. consumers report plans to share or gift chocolate and candy, according to NCA.

“From hanging candy canes on the Christmas tree to sharing a box of chocolates with family and friends, the holidays are a time of nostalgia and making new memories,” says John Downs, NCA president and CEO. “We are proud to play a special part in these time-honored celebrations and deliver festive treats to consumers. This year, we’re providing people with the information, options and support they need to make informed choices.”

To share fun facts about confectionery and resources highlighting the unique role treats play during holiday traditional, NCA set up Winter Holiday Central. The following facts come from the information hub:

  1. Most Americans Agree It Is OK To Enjoy Holiday Treats: Throughout the year, most U.S. consumers enjoy chocolate and candy two to three times per week, averaging about 40 calories a day, according to NCA. In fact, nearly 90 percent of parents use the winter holidays to discuss the importance of balance with their children.
  2. Offering Consumers More Information, Options, Support: America’s leading chocolate and candy companies have joined forces on a five-year commitment with the Partnership for a Healthier America to provide shoppers with more information, options and support as they treat themselves during the holidays and year round.
  3. 93% Of U.S. Shoppers Plan To Give Chocolate, Candy: Sharing treats and winter holidays go hand-in-hand, as 93 percent of U.S. consumers report plans to include chocolate and candy in stockings or to give confectionery gifts this year. Foil-wrapped chocolates are the leading choice for stocking stuffers, followed by candy canes and small boxes of chocolate.
  4. Americans’ Candy Cane Strategies: NCA finds 72 percent of U.S. consumers eat candy canes starting with the straight end, with just 28 percent reporting they start with the curved end.