Mars Wrigley Unveils Two-Ton Snickers Bar, Limited-Edition Twix Sneakers

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Guinness World Record adjudicator Michael Empric presents a title certificate to Mars Wrigley Confectionery U.S., LLC representative Ruud Engbers for the largest chocolate nut bar made.

Hackettstown, NJ — Mars Wrigley Confectionery U.S., LLC is created a two-metric ton Snickers bar at its Waco, TX, plant, setting a Guinness World Record and teasing that something bigger is in store for its Super Bowl LIV commercial. Once consumed, the bar will officially be recognized and recorded by Guinness as the largest chocolate nut bar.

The record-setting Snickers bar features more than 1,200 pounds of caramel, peanuts and nougat and almost 3,500 pounds of chocolate, the candymaker reports.

“It’s a big year for the Snickers brand,” says Josh Olken, brand director. “We’re not only celebrating the 90th anniversary of the brand, but the Super Bowl will also mark 10 years since the iconic ‘game’ spot launched the award-winning ‘You’re Not You When You’re Hungry’ campaign. What better time than the Super Bowl to satisfy something on the biggest scale yet?”

The candymaker is also marking the nationwide roll out of Twix Cookie & Crème with limited-edition sneakers created by custom footwear maker The Shoe Surgeon. The company reports 100 pairs will be made, and in February will be given away during special in-store and online “drop events,” which will be announced on the brand’s social media channels.

TWIX® partnered with revered sneaker customizer, Dominic Ciambrone a.k.a. The Shoe Surgeon, to replicate everything about new, TWIX® Cookies & Creme, from the soft-creme center packed with crunchy cookie bits to the bright blue wrapper, in a sneaker. A limited release of TWIX® x The Shoe Surgeon will be available in early February.The new bars feature chocolate cookie bars and a soft-crème center with crunchy cookie bit inclusions. These attributes were used in the shoes design, which has a special “tearaway” element that enables two design layers, Mars Wrigley reports. The shoes feature an outer layer of corduroy fabrics that mimic the bars’ wrappers and can be torn or cut to reveal a design. Underneath is a combination of white patent leather, and black and white stingray leather. Twix gold is also used in accents and the soles read “Left Twix” and “Right Twix.”