Hackettstown, NJ — The 2019 Innovative Merchandising Incubator is a national program from Mars Wrigley Confectionery U.S. to provide retailers with the opportunity to receive new, ground-breaking merchandising solutions and drive impactful sales. According to the company, one to two retailers will be chosen to embark on a relationship with Mars Wrigley to develop a customized test-and-learn solution aimed at tackling the unique shopping challenges facing retailers today.
“How consumers shop today is not how they will shop tomorrow. At Mars Wrigley Confectionery, understanding consumers now and in the future is at the core of our business. We believe that a long-term, impactful relationship is the catalyst to driving the future of shopping for both retailers and manufacturers. We are launching the Innovative Merchandising Incubator to help retailers connect with the consumer and provide mutual solutions for growth,” says Tiffany Menyhart, vice-president of U.S. category leadership at Mars Wrigley Confectionery.
Mars Wrigley notes that it is continuously studying global shopping behavior to understand the landscape and develop insight-driven solutions and it has collaborated with many U.S. grocery, c-store, drug and mass retailers for decades to propel in-store and in-aisle growth. The retailer(s) selected for the Innovative Merchandising Incubator, the company explains, will have the opportunity to tap into brand-new concepts that shake up traditional merchandising, improve their consumers’ shopping experience and drive sales. The custom-made solution will be highly unique to the retailer’s store, building on Mars Wrigley Confectionery’s exploration of new merchandising innovations.
The submission period kicks off today and runs through May 31. Retailers interested in being considered can fill out the online submission form. Each submission will be evaluated on several factors including national or strong regional presence, number of stores, and a progressive mindset, open to implementing Mars Wrigley Confectionery’s in-store recommendations in select locations. The retailer(s) chosen will be announced in early summer and work will start on a customized solution to be implemented in the second half of 2019.
“Today’s shoppers are leading more fluid lifestyles — always on-the-go and connected. But knowing the potential of chocolate, fruity confections, gum and mints to drive growth, Mars Wrigley Confectionery is committed to sharing its global insights to help retailers think differently about how to capture their attention during the in-store on online journey,” says Menyhart. “We’re looking forward to helping an agile retailer adapt to new demands and stay ahead of the rapid changes happening not only in the confectionery category, but also with treats and snacks products overall.” C&ST