Mentos Brand Partners With Big Brothers Big Sisters Of America

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Erlanger, KY – Perfetti Van Melle North American is introducing limited edition Mentos “Say Hello” mints as part of a Pay It Forward promotion for Big Brothers Big Sisters of America. Each mint is printed with a message, including suggestions on connecting with others such as fist bump, play rock-paper-scissors and give a high five.

“We’re going to help the millions of people who buy Mentos not only make fresh connections but also Pay It Forward for Big Brothers Big Sisters of America,” says Sylvia Buxton, newly named president and CEO of the company.

In-store displays will instruct shoppers to text for Mentos coupons and the company will donate to Big Brothers Big Sisters.

The program runs from August through October, with in-store displays featuring codes that shoppers can text to receive digital coupons. For every text the company receives it will make a donation to Big Brothers Big Sisters, up to $100,000.

“Every day, Big Brothers Big Sisters Affiliates in every state across the country create meaningful, supported, one-to-one mentoring relationships between young people and caring adult volunteers. These connections change lives and inspire youth to reach their full potential. We are proud to partner with Mentos as they introduce their campaign to create connections,” says Big Brothers Big Sisters of America President and CEO Pam Iorio.

Big Brothers Big Sisters provides children facing adversity with professionally supported one-to-one mentoring relationships, ensuring children achieve measurable outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and better relationships. The program goes back 114 years and currently operates 275 affiliates across the U.S. It claims to have served nearly two million children in the past 10 years. C&ST