Mondelez Teams Brands With Activision Crash Bandicoot Game

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East Hanover, NJ — Packs for Sour Patch Kids and Trident Vibes brands are being released with graphics of video game character Crash Bandicoot, and contain codes to unlock one of four in-game items in Crash Team Racing Nitro-Fueled as part of a joint promotion between Mondelez International, Inc. and Activision Publishing, a wholly owned subsidiary of Activision Blizzard, Inc.

Consumers that unlock all four special in-game items will be given the ability to “create a whole new kart from scratch,” according to the candymaker.

“We are thrilled that two of our beloved Mondelez International brands have come together with Activision to provide exciting content for consumers. We look forward to customer reaction to the partnership once it hits stores,” says Iryna Shandarivska, senior category director at Mondelez International.