Morinaga Hosting East Meets West Flavor Challenge


Irvine, CA — As part of its 10-year anniversary, Morinaga America, Inc. is hosting the East Meets West Flavor Challenge, which asks U.S. consumers to choose the Japanese Hi-Chew flavor they would like to see available in the U.S. Since being introduced in 1975, there have been more than 170 varieties of the chewy candies, according to the company.

Consumers can visit through March 31 to select from a list of exotic Hi-Chew flavors such as Banana Fizz and strawberry cheesecake. The winning variety will be announced April 10 and the product will be available Spring 2019, Morinaga America reports.

The connection between the Japanese candymaker and the U.S. runs deep, as Taichiro Morinaga traveled to America in the late 1800s to learn candymaking techniques, which he took back to Japan and used to start Morinaga & Co. The company returned to the U.S. in 2008 and has experienced double-digit growth year on year, according to the candymaker.

“The United States has always been a very special country for Morinaga, as it was where my gradfather fell in love with candymaking,” says Gota Morinaga, chairman of Morinaga & Co. “All these years later, we are honored to call America our home and to celebrate this tremendous milestone. We look forward to the next 10 years and beyond to continue to innovate, excite and deliver deliciously fruity, chewy Hi-Chew.”