Washington — Helping Americans celebrate “the sweeter side of life” by highlighting industry innovations and recognizing candymakers across the country, NCA has setup National Candy Month Central, a digital hub with facts about chocolate, candy, gum and mints.
“National Candy Month is a time to honor the classic American manufacturing success story of the confectionery industry,” says John Downs, NCA president & CEO. “We’re excited to share the stories of the companies and individuals who make the confections many of us enjoy throughout the year, especially as those companies empower consumers to treat in a way that fits into a happy, balanced lifestyle.”
In addition to visiting the digital hub, NCA suggests participating in the month-long celebration by sharing products with members of their local communities, as the Association will be passing out candy in the Washington DC to “make the capital a little sweeter.”
Candymakers can also join the conversation on social media by following NCA’s Twitter, Facebook and Instagram pages to see how the Association is celebrating all month long. The Association is encouraging the industry to tag post with #NationalCandyMonth to share how they are celebrating.
The period is also used to highlight the important role candy manufacturing plays in the U.S. economy, as the industry directly employs 54,000 people and supports more than 600,000 American jobs in adjacent industries.
Further, National Candy Month serves to amplify candymakers’ commitment to providing consumers with information, options and support as they enjoy their favorite treats. This includes highlighting leading chocolate and candy companies’ pledges to offer half of their individually wrapped products in sizes that contain 200 calories or less per pack by 2022, and 90 percent of their best-selling treats will display calorie information on the front of packs as part of the Always A Treat Initiative, according to NCA.