NCA Offers Tools For Parents To Reinforce Role Of Treats Around Halloween

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Washington, DC — Ninety percent of Americans say chocolate and candy make holidays such as Halloween more fun, according to a recent NCA survey. The survey also shows more than 80 percent of parents monitor candy consumption or offer guidelines for their children in the days and weeks after Halloween. With parents in mind, the Association has launched a digital resource to give them the tools needed to help reinforce the unique role chocolate and candy can play at Halloween in particular.

The portal, AlwaysATreat.com/HalloweenCentral is offers resources focused on balance and mindful treating for consumers seeking to manage sugar intake as they enjoy their favorite treats as well as safety tips and fun facts about Halloween, the Association notes.

“Halloween is a fall tradition that brings together families, neighbors and communities across the country, with chocolate and candy as a fun and special part of Halloween celebrations,” John Downs, president and CEO of NCA, says. “We’re proud to represent companies that create the unique, nostalgic treats that people enjoy at Halloween and throughout the year, and we take seriously our commitment to helping consumers manage their sugar intake.”

NCA’s survey finds nearly 90 percent of parents will use the Halloween season as an opportunity to talk to their children about the unique role that chocolate and candy can play in a happy, balanced lifestyle.

“We are proud of the proactive steps the confectionery industry has taken to ensure that consumers feel supported and empowered as they treat during this special candy moment and throughout the year,” says Downs. “Halloween — and the enjoyment of seasonal treats — is a time-honored celebration, and the resources available through Halloween Central can help to facilitate important intergenerational conversations around this fun tradition.”

More than 90 percent of Americans agree it is okay to enjoy Halloween candy as part of a balanced lifestyle, according to the survey. The Association notes America’s leading chocolate and candy companies are working alongside the Partnership for a Healthier America to provide consumers with more information, options and support as they enjoy their favorite treats. C&ST