Washington — NCA has partnered with family-friendly DC radio program The Tommy Show to bring listeners seasonal tunes and important “tricks for treating,” the Association reports. The partnership kicked off at 7 am on October 28 and is running until midnight on Halloween.
In addition to tips on treating and spooky music, the collaboration also features special appearances from NCA discussing mindful enjoyment of cholate and candy during Halloween, according to the Association. The four-day Halloween celebration can be heard on The Tommy Show app, tommyshow.com and by asking Alexa or Google Home to play the program.
Washingtonians Magazine named The Tommy Show hosts the best radio personalities of 2018, NCA reports.
In addition to the radio activation, NCA offers consumers a variety of tools to help them better understand the unique role the category can play in a happy, balanced lifestyle through its Halloween Central digital hub.