Nearly All Shoppers Want Self-Checkouts To Automatically Identify Items

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New York — Although two-thirds of consumers frequently use self-checkout machines, nearly 75 percent say they have difficulty entering goods and regularly face overrides when using the equipment, according to a survey by retail technology provider Shekel Brainweigh Ltd., which notes 90 percent of U.S. shoppers wish shelf-check equipment could automatically identify items.

In fact, almost 80 percent of consumers need assistance at least once when using self-checkout, and close to 30 percent of shoppers using the technology were pulled aside by a store associates to verify purchases, Shekel Brainweigh reports. Nearly 25 percent of shoppers say the fastest checkout possible would significantly improve the shopping experience.

Highlighting the importance of convenience and speedy payments, nearly 90 percent of U.S. shoppers say they visit c-stores at least once a week to make grocery purchases, according to Shekel Brainweigh.