Washington — A survey of 3,000 U.S. adults found that 89 percent shop discount retailers, with dollar stores being the most popular, followed by outlets such as TJ Maxx and discount grocers, according to the National Retail Federation (NRF).
Further, shopping discounters slashes across age and income groups, with 89 percent of those making under $50,000 a year shopping those channels and 90 percent of consumers making over $100,000 doing the same, according to the trade organization. More than 40 percent of shoppers visit discount grocers weekly and 66 percent shop dollar stores at least twice a month.
“Looking for the best price is a habit that cuts across almost every demographic,” says Mark Mathews, NRF vice-president for research development and industry analysis. “Regardless of income or generation, virtually everyone wants a bargain whether it’s for everyday necessities or big-ticket splurges.”
Clothing is the category most likely to be purchased at discount retailers, followed by groceries, home décor and furnishings, personal care and beauty products, and electronics.