Nielsen-Massey Names Bond Global Sales VP


Waukegan, IL — Bill Bond has been appointed vice-president of global sales for Nielsen-Massey Vanillas, Inc.

Bill Bond Nielsen Massey Vanillas
Bill Bond, Nielsen Massey Vanillas, Inc. Vice-President of Global Sales.

“We’re excited to have someone with Bill’s deep food industry expertise join our leadership team to head up sales,” says CEO Kirk Trofholz. “Bill’s extensive career experience in branded food sales initiatives, including targeted channel programs, product innovation and in-store retail expansion, make him the ideal person to lead the sales function at Nielsen-Massey as we pursue our strategy for growth.”

Before joining the supplier, he served as vice-president of sales, retail and channels, for Eagle Family Foods Group, a $350 million branded, private label canned milk and snacks company. Prior to this Bond was vice-president of sales and milk business development for The J.M. Smucker Co.

“I’m excited to join the Nielsen-Massey team and to leverage this world-class brand to drive sales across all key channels,” Bond says. “I look forward to working closely with current and new customers to demonstrate how Nielsen-Massey’s pure, natural vanilla extracts and flavor products can differentiate their brand and grow their business.”