NRF Predicts Halloween Spending To Hit Record $8.4B


Washington — The National Retail Federation (NRF) is projecting candy sales for this coming Halloween to reach $2.5 billion and overall spending for the holiday to hit a record $8.4 billion.

The trade group predicts that U.S. shoppers will spend an average of $82.94, up more than $18 per consumers compared with the year prior. More than 171 million Americans are anticipated to participate in the holiday this year.

When it comes to involvement, 71 percent of consumers plan to hand out candy, 34 percent will throw or attend a party and 30 percent will take children trick-or-treating. The data come from a survey of some 6,700 consumers conducted by Prosper Insights & Analytics, NRF reports.

“Consumers are eager to celebrate Halloween, especially given that eight in 10 Americans will shop by mid-October,” says Pam Goodfellow, Prosper Insights principal analyst. “Americans will enjoy taking advantage of early bird promotions both online and in-store as they kick off the fall season.”

When it comes to channel choices, 47 percent of shoppers will visit discount stores, 26 will shop at grocery outlets and 22 percent will buy online, according to the trade group.