Candy Industry Continues to Sweeten Lives in Baltimore


An Op-Ed by Mitchell Goetze 

Goetze-dlogo300dpi.jpgThis month, Baltimoreans celebrate National Candy Month, where we will enjoy the tasty treats of caramels, candy and chocolate. It is also a time to share the stories that do not always get mentioned about candy, like our economic impact and commitment to innovation. At Goetze’s Candy we love sharing our treats with consumers, but this month-long celebration of candy gives us the opportunity to share our story as well.

Goetze’s has been a part of the fabric of Baltimore for the past 121 years, providing delicious American-made treats to generations of residents. As a family-owned company, we pride ourselves on being a shining example of Baltimore’s proud manufacturing heritage and a model for bringing tradition into the 21st century.

Now in our fifth generation of family leadership, we are motivated more than ever to make tasty treats for all to enjoy. But our legacy is about more than our famous Caramel Creams® and Cow Tails®.  As one of Baltimore’s oldest family-owned companies and one of Maryland’s oldest manufacturers, we take pride in the jobs and economic impact we have in this community.

Our longstanding history in Baltimore is a wider reflection of the confectionary industry as a whole. Confectioners hold a special place in America that goes far beyond our iconic brands. For decades these companies, many family-owned, have played an important role in the U.S. economy.

The candy industry boasts more than 55,000 direct employees across the country, and our work supports another 400,000 Americans that work in agriculture, retail, transportation, and other related fields. In addition, for every one job created in the candy industry there are seven new jobs created in these supporting industries.

Candy jobs boost our national economy because, like Goetze’s, many companies are committed to American-made products. In fact, the candy industry has facilities in all 50 states, many of which have been around for decades. That is more than 1,000 manufacturing facilities providing good jobs for American workers.

Confectioners are proud of the legacy of our economic impact, but we are also focused on the future. These days our work is driven largely by innovation in products and packaging. We know that consumers expect greater transparency when it comes to calorie counts and ingredients in what they eat or drink. That is why the confectionary industry is providing them with the information, support and options they need to make the choices that are right for them.

Our front of pack labels put calorie information right at a consumer’s fingertips. We also produce a wide array of packaging options, from fun size to share size, that bring a little enjoyment to any occasion.

Though we are rooted in our traditions, the candy industry is highly engaged in the latest trends. We listen to our consumers and deliver new products along with our classics. Americans understand the unique role of confections in their lives, and are choosing to enjoy it in moderation.  In fact, the average American consumes about 40 calories of confectionary products a day, which is less than two percent of a person’s typical daily calories.

All month long we are celebrating our commitment to our communities, from innovation in our offerings to providing good-paying manufacturing jobs. This drives us forward each year. At Goetze’s Candy we feel fortunate to be a part of the proud manufacturing history of Baltimore. During National Candy Month, it is important to reflect on the contribution companies like ours bring to the Baltimore communities and the resulting far reaching economic contribution that only manufacturing companies can provide to our city and state.  Every single person working here at Goetze’s thanks you for your continued support.  All manufacturers in Baltimore look forward to the continued support from everyone here at home.

Mitchell Goetze is the CEO of Goetze’s Candy Company in Baltimore, Md. He represents the fifth generation of family leadership in the company best known for Caramel Creams and Cow Tales.


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