Washington, DC — Fairtrade and farmer-owned Divine Chocolate Inc. has promoted Troy Pearley to EVP General Manager, USA. He also joins the company’s board of directors. Pearley joined the Divine as director of sales in 2012 and became VP of sales in 2014.
According to the company, Pearley has made a significant contribution to the growth of Divine in the U.S. market, adding revenue for the year has reached $10 million. “I’m not just selling chocolate,” says Pearley. “I’m able to be part of a force for positive change and I’m able to see the results, as I’ve had the opportunity to visit the Kuapa Kokoo farmers in Ghana who own the Divine company. I can see for myself the difference the four income streams from Divine are making.”
Divine Chocolate is 44 percent owned by the farmers of Kuapa Kokoo, a co-operative in Ghana supplying the cocoa used in all Divine products.
“I am very proud to be joining Divine’s Board,” adds Pearley. “It will be a privilege to plan for the future alongside Divine’s stakeholders, including the two representatives from Kuapa Kokoo.”
Divine was recently honored as a “Best for the World” B Corp for its work with the cocoa farming community in Ghana. “As a social enterprise and B Corp, achieving success means more than what you’re bringing in at the end of the day,” Pearley notes. “We’re able to combine profitability with a set of values that includes community and inclusiveness. This makes our go-to-market strategy quite different because when we talk about success, we also pay attention to how farmers define it. They are integral to the achievements of the company they co-own, and it’s important to include their voices in the narrative of success.” CST