Erlanger, KY — Sylvia Buxton has been hired as vice-president of marketing for Perfetti Van Melle USA.
With more than 25 years of experience in fast moving consumer goods markets, Buxton most recently led marketing efforts for The Hershey Co.’s chocolate brands for Canada, Latin America and World Travel Retail markets. She also brings experience in launching brands and line extensions to her new position.
Mehmet Yuksek, president and CEO of Perfetti Van Melle, North America, says: “Sylvia’s collaborative leadership style, innovative strategic thinking and understanding of the unique nuances of fast-moving, confectionery marketing will be valuable as our brands continue to grow in North America.”
He adds Buxton’s global marketing experience spans several consumer good categories, which will help Perfetti further enhance its customer relationships.