Physical Stores Still Beat Online For Grocery Purchases


New York — While ecommerce continues to gain steam, 99 percent of U.S. shoppers continue to buy some or all of their groceries in-person at brick-and-mortar outlets, according to a survey from the International Council of Shopping Centers (ICSC).

Of consumers that purchase groceries at physical stores, 71 percent are seeking immediate access to products, 70 percent like the ability to select fresh items such as meat and produce, and 69 percent visit brick-and-mortar locations to see their options and select all items in person.

“The grocery sector remains relatively unimpacted by the growth in ecommerce sales,” says Tom McGee, president and CEO of ISCS. “Consumers are heavily invested in the types of foods they purchase and they want to be able to select the best and the freshest to take home.”

ICSC also finds that when it comes to online grocery shopping, nearly three out of four consumers choose click-and-collect options. In fact, just one percent of internet grocery shoppers never visit a physical store.