Poppables Join Lay’s Potato Snack Brand

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Plano, TX — Lay’s brand Poppables are a new, multi-dimensional, light-textured potato snack from PepsiCo described on-pack as “perfectly poppable crispy potato bites.”

“Poppables is more than just a delicious snack; it’s about reminding our fans to enjoy lighthearted and fun moments,” says Sarah Guzman, senior director of marketing, Frito-Lay North America. “From snack breaks at the office to dance parties in the living room, Poppables is the perfect pairing for all our fans’ pop-worthy moments.”

The brand is launching in white cheddar and sea salt varieties, which are available in five-ounce bags that carry a SRP of $3.29 and two-ounce bags with a SRP of $1.69. For more information please visit .

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