Battle Creek, MI — Just in time for the Thanksgiving season, Kellogg Co. is bringing the flavor of roasted turkey to its Pringles brand. The flavor, part of the brand’s Thanksgiving Dinner Kit for the past two years, is being offered as a limited edition and available in stores nationwide.
Timed to new Pringles Roasted Turkey crisps hitting shelves, the company is also offering Turkey Insurance that pays out in Pringles Roasted Turkey crisps to prepare for potential turkey disasters. Beginning at 12EST on Wednesday, November 27, consumers in New York, Chicago and Los Angeles can Tweet out past or present turkey disaster stories using #Pringles #TurkeyInsuranceEntry for a chance to get a delivery from the company. Five fans will also receive a golden-roasted prop turkey to complete the Thanksgiving buffet and ensure a perfectly Instagrammable tablescape.
“We said to ourselves, ‘If we’ve managed to capture perfect, fresh-out-of-the-oven roasted turkey flavor in a Pringles crisp, and we don’t use it to save people from their nasty-out-of-the-oven turkey fails, then who are we?'” says Gareth Maguire, senior director of marketing for Pringles. “After two years of proving the power of a crisp-based feast with the Pringles Thanksgiving Dinner Kit, the time for a full-size Roasted Turkey can and Pringles Turkey Insurance has come.”
Pringles Roasted Turkey crisps are available in stores nationwide for a limited time. C&ST