Probar Revamps Packaging Across Portfolio


Salt Lake City, UT — With a more contemporary and versatile look, Probar, LLC has debuted redesigned packaging for its line of plant-based bars and snacks, according to company co-founder and CEO Jeff Coleman.

The new packaging features a modern interpretation of the Wasatch Mountain range, which is near Park City, UT, where the company was founded. The packs also feature images of whole food ingredients and refreshed logo that emphasis the word “pro.”

“After years of maintaining our position in the performance fuel category, we wanted to update our packaging to better reflect and re-connect with what makes Probar so unique — whole, real superfood ingredients that taste delicious and support your everyday performance,” Coleman says.

Probar’s portfolio includes Meal-On-The-Go Protein, formerly marketed as Base, Bolt Energy Chews and Live bars. The company reports all of its products are vegan, Non-GMO Project verified, certified gluten-free and kosher.