Product Innovation, Marketing Support To Lift Seasonal Chocolates

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Dublin — New product development, improvements in taste and high levels of marketing support will increase demand for seasonal chocolates, according to Research and Markets.

The analysis company anticipates sales for the sector to increase 5.37 percent by 2021.

In addition to focusing on the major four holidays, Research and Markets notes manufacturers are thinking outside the box in product R&D. The research company gives as example Mars Chocolate North America’s M&M’s featuring red, white and blue candies for Memorial Day and Independence Day, and Australian manufacturer Haigh’s Chocolates’ tea ganache items for Mother’s Day.