Plano, TX — As part of Ruffles potato chip’s presenting partner sponsorship of the NBA All-Star Celebrity Game, the brand is hosting the “Ruffles Baller For a Day” contest, with top prizes of trips to Los Angeles and an exclusive NBA All-Star 2018 experience, according to Frito-Lay North America, Inc.
Consumers can submit videos showing their basketball skills, talking about their love of the game or simply explaining why they should be chosen at Ruffles.com. Two winners will be selected to receive a trip to L.A., and VIP access to meet celebrities, the opportunity to walk the Celebrity Game red carpet, participate in the Celebrity Game MVP trophy presentation and other NBA-related prizes, the company reports.
“As the Official Chip of the NBA, we’re proud to offer one-of-a-kind experiences for fans at this year’s NBA All-Star in Los Angeles,” says Tina Mahal, vice-president of marketing, Frito-Lay North America. “Our core Ruffles fans love everything about basketball, especially the exciting atmosphere surrounding NBA All-Star and the Celebrity Game.”