New York — Godiva Chocolatier owner Yildiz Holding S.A. reports it has completed the sale of select assets to MBK Partners, including retail and distribution operations in Japan, South Korea, Australia and future right to develop the New Zealand market. Also included in the transaction is the production facility located in Brussels, which supplies product to those markets.
Yildiz reports the deal is part of its global strategy to grow the Godiva business five-fold. The company will retain exclusive brand ownership in all global markets, granting a perpetual license to MBK Partners.
The selling-firm will continue to own and operate the remaining markets in more than 100 counties, and will still source products from the Belgian facility as well as the brand’s U.S. and Turkey plants.