Shoppers Rank Quality Over Low Prices


Durham, NC — U.S. consumers prefer retailers that offer the best quality over those with the lowest price tags, according to a study by cooling and heating equipment supplier Phononic, Inc., which reports quality was ranked as the most important factor by 31 percent of shoppers.

Additionally, the study found 89 percent of consumers want to shop grocery outlets that work to make the buying process easier and more efficient. In fact, more than half of respondents said grocery retailers should make their lives easier during holiday shopping by grouping seasonal items together in one location.

Looking further at holiday buying habits, regional grocers remain a staple as 43 percent of consumers report doing most of their seasonal food shopping at these types of outlets, according to the company.

“With the rise of ecommerce, consumers have come to demand convenience and a seamless experience no matter where they shop, and brick-and-mortar retailers are increasingly embracing advanced in-store technology to compete in the digital age,” says Nicole Scott, senior product manager, food & beverage at Phononic.