Sixlets Brand Supports Youth Bowling Program


Arlington, TX – SweetWorks Confections, LLC’s Sixlets brand has signed on as the presenting sponsor of the 2017 USA Bowling National Championships, a youth event organized by International Bowling Campus Youth Development.

The USA Bowling National Championships will take place July 19 to 22 in Cleveland, and the title matches will be televised on CBS Sports Network.

“Sixlets is excited to be part of the USA Bowling National Championships and for the opportunity to support youth bowling,” Senior Brand Manager Joe Annunziato says. “USA Bowling is all about teamwork, and the Sixlets brand looks forward to being a great teammate of IBC Youth in presenting this outstanding event.”

According to the company, the partnership extends to regional events that determine the 32 teams that will participate in the USA Bowling National Championships. Participants at regional events will receive some of the new products being introduced by SweetWorks, including Fruity Sixlets and Sixlets Jawbreakers, as well as original Sixlets.

The company also will provide teams reaching the national championships with jerseys featuring the brand logo, and Sixlets candy will be included in gift bags at the Junior Gold Championships, which runs concurrently with the USA Bowling National Championships.

“We appreciate having Sixlets join us as presenting sponsor of the USA Bowling National Championships,” says IBC Youth Managing Director Gary Brown. “The support of a nationally recognized brand such as Sixlets can only help to broaden the exposure of our event and showcase the great opportunities provided by youth bowling.”

In addition to its support of the USA Bowling National Championships, SweetWorks continues to leverage its Sixlets brand across the larger bowling platform to reach consumers, according to the company. Its partnership with bowling through Strike Ten Entertainment, the marketing arm for the sport, extends to in-store and in-center promotions, which include free bowling offers and prize promotions throughout the year, the company reports.