Smarties Candy Founder Edward Dee Passes

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Union, NJ — Edward Dee, founder of Smarties Candy Co., passed away on November 18. He was 95 years old.

Edward Dee
Edward Dee, founder of Smarties Candy Co.

Born October 2, 1924, he grew up in London, England and graduated from Cambridge University, where he met his wife Anita. Together they had three children, five grandchildren and five great grandchildren. Dee and his family moved to the U.S. in 1949, settling in Elizabeth, NJ, where they lived for the remainder of their lives.

Additionally, 1949 was the year he started making Smarties candy rolls in a factory in Bloomfield, NJ. Dee also ran Northern Expediting, which supplied wrappers for Smarties as well as other candy companies. During the course of 70 years, he built the brand into a household name, setting up the company’s headquarters in Union, NJ, and a second factory in Ontario Canada.

An avid traveler, Dee loved playing golf and gin rummy. Until recently, he would routinely drive from New Jersey to Smarties’ Canadian factory and continued to come into the Union headquarters daily when in town. In fact, on the day he passed away he spent the morning writing sales numbers into his ledger, according to his family.