Smashmallow Hitting Road With National ‘S’more Better’ Tour


Sonoma, CA — Premium marshmallow brand Smashmallow is hosting a mobile tour to show consumers how to “S’more better” by bringing an elevated experience to the classic campfire treat, according to the company.

Running through Labor Day weekend, the seven-stop tour will give consumers the chance to try complimentary s’mores showcasing the brands organic marshmallows, which come in novel flavors such as cinnamon churro and cookie dough.

“We’re thrilled to be hitting the road this summer, bringing the S’more better experience to fans around the country,” says David Lacy, Smashmallow CEO. “S’mores are such a nostalgic summertime favorite and we feel our mallows are the magic ingredient that provide consumers a fun, flavorful and creative way to enjoy this classic treat in a more mindful manner than ever before.”