Snackwerks Increases Capacity With Facility Update, Names Brinkman GM


Battle Creek, MI — Snackwerks of Michigan, LLC, a mid-scale manufacturer, has installed a second line that has more than doubles capacity and brings 40 jobs to the local economy, the company reports. Additionally, Gunther Brinkman has been appointed general manager for the snack maker.

The new automated line offers more efficient production of cold-form bites and bars, and can make approximately 150 pieces per minute, according to the company.

The new general manager brings 25 years of experience spanning sales, marketing, product development, information technology, customer service, organizational development and logistics to the position, the snack maker reports. Brinkman will oversee daily operations, business development and long-term strategy for Snackwerks.

“Gunther’s experience and deep industry knowledge will be invaluable as we steadily expand our manufacturing capabilities,” says Jeff Grogg, founder and president of Snackwerks. “With his successful track record of building impactful teams and growing businesses, he is the ideal person to lead our employees and expansion efforts.”

Brinkman most recently worked as vice-president of contract manufacturing for Ideal Snacks Corp., which was recently acquired by PepsiCo, Inc. He also held vice-president roles at Interbake Foods.

“Snackwerks continues to establish itself as a leader in the mid-scale snack manufacturing industry, and I am thrilled to join the company at such an exciting time,” Brinkman says. “The manufacturing line expansion promises a great opportunity for the company to take on much larger brands, and I look forward to spearheading new clients’ paths to success, and nurturing and furthering existing relationships.”