Sonoma Brands Adds To SMASHMALLOW Line With SMASHGUMMY


Sonoma, CA — Growth equity company Sonoma Brands is expanding the offerings under its SMASHMALLOW line with the launch of SMASHGUMMY low-sugar gummies available in sweet and sour flavor profiles in the brand’s iconic hot air balloon shape.

According to the company, the product has three grams of sugar per serving, sweetened with organic cane sugar, monk fruit and allulose. In addition, the company notes the product is free from the top major allergens, is made with non-GMO ingredients and uses a kosher-certified bovine gelatin source.

The product is available in Fresh Picked assortment of strawberry, cherry, orange and peach and a Puckered Up sour version with watermelon, raspberry, lemon, and green apple. The two-ounce bags have a SRP of $3.29.

“SMASHMALLOW has always been committed to creating permissibly indulgent snacks using the best real and natural ingredients possible, allowing consumers a chance to satisfy that sweet craving in a mindful yet delicious way,” says company founder Jon Sebastiani. “We are thrilled to bring a new option to our consumers that is in-line with our core values of creating products that are formulated with integrity, are modern and on-trend, but that also play on nostalgia and fun.

“It was important for us to find the right balance of taste without compromising the experience and expectations of the SMASH brand which is why we’ve chosen to sweeten naturally with organic cane sugar instead of using Stevia and have worked within the recent FDA ruling on fibers and sugars for ultimate truth and transparency of the SMASHGUMMY label by ensuring our ingredient deck won’t compromise those on the Keto diet or need to keep their blood sugar in check.  We believe we’ve created something truly differentiated yet complementary to our existing products and are incredibly excited about this new chapter in the SMASHMALLOW brand story.”