Chicago — Promoting its merci chocolate brand, Storck USA L.P. is launching the “merci Asks” national marketing campaign featuring new TV commercials, digital communications and social media outreach, the company reports.
“Now more than ever, the world could use a little more gratitude, and at merci we believe in the power of the simple, everyday thank you,” says Kelly Cook, vice-president of marketing. “From friends and parents to coaches and co-workers, the patchwork of people that make an impact on our everyday lives is made up of individuals that each deserve to be celebrated.”
The television spots feature people thank others in their lies and were developed to remind consumers to thank those close to them, according to Storck. The campaign was spurred on by a 2016 gratitude survey, which found that 63 percent of Americans say they don’t show appreciation because they simply forget.
In addition to the commercials, the company is encouraging consumers to join the conversation by sharing who they would like to thank by posting to Facebook and Instagram using the hashtag #merciAsks.