New York — Wonder Awaits is the latest ad campaign for the Godiva brand and is loosely based on Pierre Draps, who founded Godiva and learned to make the now famous truffles to delight his wife, according Pladis Global.
The commercials feature two young characters that indulge in Godiva chocolate, which plays a central role in their connection and growing relationship, the company reports.
“The launch of Wonder Awaits signifies a transformation and reintroduction of Godiva with exciting, uplifting creative concepts that are a new approach for the brand,” says John Galloway, chief marketing and innovation officer. “Wonder Awaits was created to reach taste lovers worldwide, and we are excited to share this work with our fans and give them a taste of Godiva, while showcasing our brand purpose: opening people’s eyes to a more wonderful world. A world with Godiva chocolate, of course.”
Pladis reports it is investing millions of dollars worldwide to promote the campaign, with a focus on the key selling periods beginning in September and running through the end of the year. Wonder Awaits will be distributed on leading media platforms such as YouTube, Facebook and Instagram as well as media outlets including PopSugar and BuzzFeed, according to the company.