Super Bowl Ads Drive Immediate Sales Lifts

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Philadelphia — Minutes after an ad aired for new M&M’s Chocolate Bars, brand sales immediately increased 10-fold, according to digital convenience retailer and delivery service goPuff — a division of GoBrands Inc.

Similar, following the ad for Dietz Nuts meat snacks goPuff saw a 97 percent increase in sales compared to the 90 minutes prior to the spot airing. Pringles had a 23 percent increase in orders following its Super Bowl commercial, while Planters had a 13 percent uptick in sales.

Further, the digital retailer reports that during this year’s halftime show consumers turned to their phones, with orders during the performance rising 10 percent higher than the year prior.

“GoPuff scores every time we deliver moments that matter most to our customers across the country thanks to our ability to offer a killer combination of convenience and value from day till night and into the early hours of the morning,” says Rafael Ilishayev, goPuff co-founder. “During this year’s championship game, we see our customer as someone who wants what they want, when they want it, and wouldn’t have it any other way.”