Washington — NCA has revealed new branding for the Sweets & Snacks Expo, which is now open for registration, according to the Association. This year’s installment will take place May 19 to 21 at Chicago’s McCormick Place.
The redesign includes a new logo and other graphic elements that better “reflect the balance of confectionery and snack products available at the show, showcase the fun and enjoyment consumers have when they savor a favorite treat” and highlight the event as the place where “actionable inspiration is available to all who attend,” NCA reports.
“We like to think of this new look as ‘a wink and a nod’ to everything Sweets & Snacks has stood for since it first began, all with an eye toward delivering even greater value in 2020 and beyond,” says John Downs, NCA president & CEO. “For our industry, the year starts at the Sweets & Snacks Expo, and this new look will help the show’s branding be as fun and unique as the products it celebrates.”
The Sweets & Snacks Expo attracts more than 15,000 industry professionals and serves as the event where candy and snack industries come together to be “inspired, make meaningful connections and share their passion for delighting shoppers,” according to the Association. More details on the show are available at sweetsandsnacks.com.