Mount Arlington, NJ — Mars Retail Group is set to open three M&M’s stores during the next two years, including its first location in continental Europe.
“Our aspiration will always be to bring the best of the M&M’s brand experience to our consumers in each retail location,” says Patrick McIntyre, director of global retail at Mars Retail Group. “Our new stores are advancing in design and experience to create a true connection and commitment to place alongside exciting digital and analog moments. We are bringing the brand to life in an immersive way.”
The expansion will kick off with the relocation of the Orlando, FL, store to Disney Springs at Walt Disney World Resort, which is expected to open later this year, Mars Retail reports. Following the Florida opening, the focus will shift to building a 24,000-square-foot location in Minneapolis’ Mall of America. The M&M’s Store will open its first continental Europe location in Berlin in early 2021.
The company notes the investments will allow consumers to experience the brand in “unparalleled ways by prioritizing high-traffic areas that align with the brand’s bold, colorful identity.” The new locations will boast classic M&M’s experiential store features such as the Wall of Chocolate, “larger than life character moments,” and personalized product opportunities.
“The future stores, strategically placed in culturally-vibrant areas where our shoppers would expect us to be, reaffirm our goal to connect with fun-seekers and chocolate enthusiasts,” says McIntyre. “We’re bringing more than 20 years of innovation in experiential retail to these new stores and cannot wait to open our doors to a global audience who will engage with our brand like never before.”