Tierra Nueva Adds Two To Sales Team

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Miami — Steve Honorowski has been appointed southeast regional vice-president of Tierra Nueva, company majority owner ProspEquity Partners reports, while Keith Edwards has been named midwest regional vice-president. Both will focus on expanding the company’s Coffee Thins distribution in key channels.

With more than 20 years in the beverage industry, Honorowski began his career with PepsiCo, Inc. and held a variety of roles such as key account manager, regional sales director, director of retail, market director and most recently senior director of retail sales for the southeast.

Edwards joins the company from Beverage 364, where he was managing director. He began his career as general manager and director at H.J. Heinz, and has worked at SABMiller, Ebro North American and Phusion Projects, LLC.

“Steve and Keith have solid track records of building brands, growing market share and developing people,” says David G. Burke, CEO of Tierra Nueva. “These sales leaders are tasked with making our products available at the moment of choice for consumers in large and small retail outlets. Their experience and significant customer exposure will ensure our retail partners benefit from the new coffee snack category, bringing in new dollars and occasions to their business model.”