Chicago — Trader Joe’s was ranked the top grocery retailer in the U.S. once again, according to results from Dunnhumby Ltd. Retail Preference Index (RPI), a survey of 7,000 U.S. households ranking the 56 largest grocers.
Following Trader Joe’s was Costco Wholesale Corp.; Amazon.com, Inc.; HEB Grocery Co. LP; Wegmans Food Markets, Inc.; Market Basket; Sam’s Club; Sprouts Farmers Markets, Inc.; WinCo Foods, Inc.; Walmart, Inc.; Aldi, Inc.; Peapod LLC; and The Fresh Market, Inc.
“While consumer confidence in the U.S. is at a near 18 year high and the U.S. economic growth is outpacing the rest of the world, there are signs of turbulent times ahead and grocery retailers need to be prepared,” says Jose Gomes, president of North America for dunnhumby. “Because of pressures that grocery retailers are facing today, a common reaction is to think only of the short term. But by focusing on the customer preference levers that we have identified in this RPI to inform their strategies, retailers can buy an insurance policy for the future to ensure they can weather the storms ahead.”
RPI ranking evaluates retailer performance on price, quality, digital, operations, convenience, discounts/rewards and speed. Retailers focused on superior value perception — defined by the strongest combination of price and quality — tend to have the most financial success and the strongest emotional bonds with shoppers, according to dunnhumby.