What Two Billion Pins on Pinterest tell us about Today’s Consumer



Washington, D.C. (January 22, 2018) – Arthur Sevilla, head of vertical strategy at Pinterest, will headline the education program at the 2018 Sweets & Snacks Expo, taking place May 22-24, in Chicago’s McCormick Place. Sevilla will use insights from more than two billion pins to demonstrate how consumer intent signals form strategies that result in meaningful brand engagement that drive measurable sales.

From the moment of first inspiration through to purchase, the consumer products goods industry is undergoing a fundamental restructuring. Sevilla, a consumer packaged goods expert from his time at Mondelez and Kraft, will discuss the role a visual discovery platform, such as Pinterest, plays in the new consumer journey.

“We’re thrilled to have a social media giant like Pinterest present at this year’s Expo,” commented Barry Rosenbaum, Expo committee chairman and president of Nassau Candy Distributors. “With the visual appeal candy and snack products possess, Pinterest is the perfect platform for manufacturers and retailers to engage with.”

The role Pinterest plays in the modern consumer experience is one of more than 20 education sessions at the Expo designed to provide attendees with insights on driving category growth and shopper intelligence. The full educational lineup can be viewed at sweetsandsnacks.com/learn.

Registration to the 2018 Sweets & Snacks Expo is now open to retailers and brokers. The trade show attracts more than 18,000 attendees from 90 different countries. More than 850 exhibitors will display the most innovative products the confectionery, snack and specialty categories have to offer. To learn more, visit sweetsandsnacks.com.

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About the National Confectioners Association (NCA)
The National Confectioners Association is the trade organization that advances, protects and promotes chocolate, candy, gum and mints, and the companies that make these special treats. As the leading association for the $35 billion U.S. confectionery industry, NCA educates the public to help ensure that it understands and appreciates the unique role that chocolate and candy can play in a happy, balanced lifestyle. Confections are produced in all 50 states, creating jobs for approximately 55,000 workers in more than 1,000 manufacturing facilities across the country. More than 400,000 jobs in agriculture, retail, transportation and other industries rely in part on the sale of confections for their livelihood. For every one job that is created by confectionery companies, another seven are supported in related industries. Learn more about the “Power of Sweet” at CandyUSA.com, or follow NCA on Facebook, Twitter and Instagram.

About the Sweets & Snacks Expo
Sponsored by the National Confectioners Association, the Sweets & Snacks Expo is the confectionery and snack industry’s most successful, world-class event. It is unrivaled in new product launches, business building solutions and innovations in merchandising. 18,000 qualified professionals attend with global presence from 90 countries. More than 850 companies displaying more than 4 acres of candy and snack products participate in the Expo. The event is held each May at Chicago’s McCormick Place.


Unwrapped education series