U.S. Consumers Want Chocolate At Easter


Washington, DC — When it comes to Easter baskets, close to 90 percent include chocolate or candy, according NCA.

“Americans enjoy having chocolate and candy to help make celebrations like Easter even more fun and special,” says John Downs, president & CEO of NCA. “Consumers understand the unique role chocolate and candy can play in a happy, balanced lifestyle. Most people in the U.S. enjoy candy two to three times per week, averaging about 40 calories per day.”

The Association conducted a national consumer survey and found:

Easter baskets will include chocolate and candy  Nearly 90 percent of parents who celebrate with Easter baskets will make sure to incorporate candy or chocolate. Seventy-nine percent say their baskets will also feature non-edible items such as crayons, stuffed animals and books.

Easter is a popular time to share chocolate and candy — Seventy-five percent of consumers share chocolate and candy with friends and family at Easter.

Chocolates eggs should be filled — Given the choice, 52 percent of Americans say chocolate eggs are best filled with cream, caramel or other treats. Thirty-two percent want chocolate eggs to be solid, while 16 percent will settle for a hollow chocolate egg.

Parents plan to talk about balance — Survey findings reveal 91 percent of parents have a plan in place to talk to their children about balance when it comes to sweets and treats.

Decorating eggs and egg hunts are popular ways to celebrate — Among parents, 79 percent say they plan to decorate eggs and 71 percent plan to attend an Easter Egg Hunt as part of their Easter celebrations.