Unique Pretzels Partners With Bikes & Beers Social Distancing Ride


Reading, PA – Unique Pretzel Bakery, Inc. is teaming with Bikes & Beers to support the nation’s largest virtual cycling event, intended to increase awareness for local breweries across the country, many of which have closed temporarily due to health concerns related to the spread of COVID-19. The Bikes & Beers Social Distancing Ride will also raise funds to benefit COVID-19 relief efforts and local cycling charities, according to the company.

Unique Pretzels will donate bags of its Sourdough Craft Beer Pretzel Rings to be included in Rider Appreciation Boxes as part of the partnership. The Rider Appreciation Boxes, the company notes, will also include a limited-edition t-shirt, two beer tokens for a local participating brewery, and Bikes & Beers branded items.

“Cyclists are an extremely dedicated group of individuals, and it’s thrilling to participate in an event of this scale that will benefit so many people impacted by the Coronavirus,” says  Justin Spannuth, vice-president and COO Unique Pretzel. “Biking is a wonderful activity that is not only beneficial physically, it is also a terrific mental reprieve. With everything that’s going on in the world today, we commend Bikes & Beers for creating such a unique program that is fun, interactive and promotes a healthy lifestyle.”

Starting April 1, the virtual event enables cyclists of all abilities to ride indoors on their trainers or outdoors in small groups following appropriate social distancing to maintain their fitness goals and to stay healthy. Riders will track their miles day-to-day for one month and submit their total mileage to Bikes & Beers on May 1 to be entered for award prizes based on total distance, age and gender groups. Prizes will include a Bianchi bicycle valued at approximately $1,000, a Hollywood Racks Hitch Bike Rack, and a BURLEY Bike Trailer.

Bikes & Beers has partnered with more than 75 breweries around the country for the event. Cyclists interested in participating in can use the promotion code “BIKESTRONG” to save $5 during registration.