Arnhem, The Netherlands — One in four global consumers increased their consumption of candy during the past year because “there is more variety and novelty available,” according to Innova Market Insights. Further, product launches making “bite-size” claims increased 20 percent from 2017 to 2018.
The market research company notes both factors are driving new product development, adding there has been a 17 percent annual increase in confectionery and snack launches during the past five years.
Consumers seeking to discover new and novel products is leading to more unexpected, bolder flavors and blends and greater focus on visual appeal, according to Innova. Additionally, texture and sensory feature such as popping candy and cooling effects are seeing more activity.
Shopper interest in plant-based options and products making vegan claims is also migrating further into confectionery and manufacturers are responding. According to Innova, between 2014 and 2018 vegan-friendly claims for global confectionery and snack product development rose an average of 27 percent.