Vincent Stepping In To Lead Mars Wrigley North America As Massey Moves To Petcare


McLean, VA — Tracey Massey, previously Mars Wrigley North America regional president, has been promoted to Global President, Mars Pet Nutrition, a division of Mars Petcare, effective June 3, 2019. Anton Vincent succeeds Massey as the regional president for Mars Wrigley North America. With more than 20 years of experience within the U.S. food industry, Vincent brings a wealth of consumer expertise and perspective, according to the company.

Anton Vincent

Vincent will join Mars Wrigley on May 20 from Greencore Group plc, a global manufacturer of convenience foods. As the U.S. CEO, he led a diverse and growing food business serving some of the world’s largest CPGs with 13 manufacturing plants across the U.S.

Prior to Greencore, Vincent spent much of his career with General Mills, holding various roles including president of the baking division, president of the frozen frontier division and president of the U.S. snacks division.

“I am very excited to be joining the Mars business,” says Vincent. “I have long admired Mars’ deep history, global footprint and truly iconic brands, and I look forward to the opportunity to lead our talented teams to help bring more smiles to millions of consumers.”

Massey has been with Mars for more than 20 years. She has held a variety of roles across Mars, both in the U.S. and Europe, including roles in manufacturing and as the global chief financial officer for Mars Chocolate. In her role as Mars Wrigley regional president, she led the integration of the Mars Wrigley business across the Americas.  Earlier in her career, Massey was part of Mars Petcare and is now returning to the Pet Nutrition division.

“It has been a true privilege to lead Mars Wrigley North America for the past five years,” Massey says. “I am thrilled however to be coming back to Petcare, and to join our amazingly passionate associates to bring our brands to pets and pet owners around the world.”