Warrell Corp. Relaunches Private Label, Contract Business Under Warrell Creations Banner


Camp Hill, PA — The Warrell Corp. is relaunching its private label and contract manufacturing candy and snack business under the name Warrell Creations. The announcement was made during the Private Label Manufacturers Association (PLMA) trade show.

“Investments in quality management systems, manufacturing capabilities and innovation expertise are the defining characteristics that have become cornerstones to our Your Partner of Choice positioning in the marketplace,” says Annette Warrell-Jones, the company’s marketing manager. “We have eight different manufacturing kitchens that our seasoned food technologists support while developing innovations.”

Warrell-Jones went on to point out the company’s expertise in chocolate enrobing, nut cluster squares, artisanal chocolate panning, brittle, fire roasting, nut roasting, snack bites and caramel & taffy.

Warrell Creations will continue to develop new items through a structured Stage Gate process, with “ideations” initiated from market-research white spaces, Warrell-Jones explains, as well as product profiles that form the foundation of a new idea. Structured to address critical success factors early, the process results in launching innovations to the marketplace quickly, she adds.

With a breadth of experience, Warrell Creations serves as an extension to companies’ in-house product development teams, Warrell-Jones notes, adding: “Coupled with our Rapid Prototyping Methodology, skilled staff, and dedicated project managers, the organization delivers a mantra differentiated in the contract manufacturing market, ‘We Innovate for You’.”

The company has also revealed a new corporate logo during the transition, Warrell-Jones says. C&ST