Where Are Consumers Learning About Sustainability?

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Cleveland — More consumers are seeking out information about sustainability than in the past, according to The Hartman Group, Inc., which states knowledge plays a critical role in influencing (to varying degrees) the decisions made by consumers.

Knowledge is of particular significance to the Core consumers within the World of Sustainability (as Core consumers are most actively engaged in the pursuit of information about companies and products). Core consumers, gen Z and millennials are much more likely to have sought out sustainability information — especially online. C&ST