Miami — David A. Singer has been named chief commercial officer for The Whole Coffee Co., makers of nudge Coffee Butter, according to parent company ProspEquity Partners.
Singer brings 20 years of food and beverage experience to the position. He had worked for Kraft and Heinz prior to their merger, and most recently served as vice-president of customer development at Ruiz Foods. Singer has extensive experience in strategic planning, customer and category development, team leadership and profit optimization, according to the company.
“As we continue to position The Whole Coffee Co. as a global leader in building large and exciting new coffee-based consumer product categories, David has the successful track record, business acumen, and vision to lead our talented sales and marketing teams,” says David G. Burke, Whole Coffee CEO.