McLean, VA — FARE (Food Allergy Research & Education), a food allergy research, advocacy and education organization has partnered with organic candy company YummyEarth, Inc. to raise awareness around life with food allergies and inspire support for the food allergy community.
The partnership, according to FARE, is an effort to raise funds for food allergy awareness and research. In addition to sponsorship and participation at key FARE events throughout the year, certain YumEarth brand products will feature FARE’s teal and white “Proud Supporter” emblem on the packaging and the company will donate a portion of the proceeds of these specially marked products to the organization. YumEarth Organic Fruit snacks boxes will be the first to display the emblem, the company reports.
“Living with food allergies is no easy feat — YumEarth is doing its part in making the everyday burden a little easier for the 32 million Americans who have potentially life-threatening food allergies,” says Lisa Gable, chief executive officer of FARE. “By avoiding top-eight allergen ingredients and offering consumers detailed information about their manufacturing practices, they empower individuals with food allergies to make informed and safe decisions. We are grateful to have the support of YumEarth and, together, we are committed to educating the public about this growing epidemic, advocating to make life safer and more inclusive for people with food allergies, and pushing research forward.”
The organization cites recent self-commissioned data that states diagnoses of anaphylaxis to food, a severe and potentially life-threatening allergic reaction, have risen by 377 percent in the U.S. since 2007, adding it is focused on bringing attention and action to the issue and collaborating to advance food allergy research. With the support of the food allergy community and its allies, FARE’s goal is to accelerate the development of new therapies and, ultimately, find a cure.
“YumEarth is delighted to support a partner like FARE, a leading voice for those living with food allergies,” says Jeff Grossman, vice-president of sales and brand development at YummyEarth. “YumEarth takes food allergies very seriously. So many people, including many in our organization, are impacted by food allergies, so we know firsthand how hard and how frightening it can be. This is what inspires us every day to make delicious products free of top eight allergen ingredients. We are proud to make life just a little simpler, and a little sweeter, for everyone.”
Specially marked packages of YumEarth brand products with the FARE “Proud Supporter” emblem are available at retailers nationwide, according to the company.