Discover the #PowerOfSweet
Candy is a special treat that plays an important role in cultural traditions, seasonal celebrations and family occasions here in the U.S. and around the world. The confectionery industry directly employs 55,000 people in the United States, and more than 400,000 jobs in agriculture, retail, transportation and other industries rely in part on the sale of confections for their livelihood. For every job that is created in confectionery another seven are supported in related industries, which means that candy drives a multiplier effect of 1:7 or an impact of 700 percent.
America’s chocolate and candy companies have an impact that goes beyond their economic footprint. We are providing consumers with information, options and support as they enjoy their favorite treats. Over the next five years, our Always A Treat Initiative will provide consumers with more options in smaller pack sizes with clear calorie labels right on the front of the pack. Learn more at AlwaysATreat.com.